Three great examples of companies using infographics in their content marketing mix
By Lisa Davis, Director of Marketing
If you were online today, chances are pretty good you came across an infographic. You might have liked it enough to tweet it, and maybe you emailed it to a friend. Heck, you might even be ‘old school’ enough to have printed it and pinned it to the wall of your office cubicle. There’s no doubt that infographics are everywhere. B2B and B2C companies are producing them by the thousands to communicate information as diverse as oral hygiene and uranium production. They are posting them to their websites and Facebook pages and building them into their product launches, marketing campaigns and survey results. But why?
Infographics are mash-ups of big data and big ideas. They present complex information quickly and clearly and like other multimedia they can be an incredibly powerful way to tell a story. It’s clear that audiences are craving infographics, too. Author and blogger Jeff Bullas says that between 2010 and 2012, infographic search volumes have increased by over 800 per cent, and since 2007, infographics on Digg have increased by 250 fold.
In his post, Awesome Reasons to Use Infographics in your Content Marketing, Bullas says companies can benefit from incorporating them into their communication efforts, using them to increase brand awareness, subject matter expertise and improve SEO. Marketers in particular like infographics because they are easily consumable, shareable and embeddable.
If you think infographics are only for enterprise brands and digital boutiques, think again. Here are three great examples of how Marketwire clients are using pictures to tell their stories.
Manta, the largest online community dedicated entirely to small business, revealed insights in its SMB survey from more than 600 small business owners about how they make connections and network to grow their business.
With their ‘That’s a Mouthful’ infographic, the makers of LISTERINE® mouthwash visually represent new survey data revealing what Canadians put in their mouths and brushing’s limited effect on cleaning mouths.
Canadian-based resource company Strathmore Minerals Corp. used an infographic called “The Power of Uranium” to help support CEO David Miller’s presentation at an executive forum.
It’s clear that more companies are discovering new ways to tell stories, share information and connect with audiences that matter to them by using infographics to match facts, figures and trends with attention-grabbing graphics. Do you have any to share with us?