Marketwired Blog

Message marketing in today’s social sphere

By Alex Hoag, Account Executive

Most mornings I start off spending a couple minutes combing through my Twitter feed. I am always finding fresh content that evokes new conversation topics to use when reaching out to potential customers. Recently, I came a across a three part series, written by Don Peppers (@DonPeppers), published by Fast Company, regarding customer service. Each article took a stab at ways to embrace customer service and inspired me to write about the importance of a consistent communication system.

Whether your business is B2B or B2C, having control over the initial message to your market is the first step. Following suit, especially in today’s social world, understanding message delivery, learning from the market’s response, analyzing the success of the marketing message, and incorporating your learnings into your next delivery – each piece is vital to a company’s sales success. Return customers can become brand ambassadors and communication with them is an essential piece to brand reputation, and that can be managed through messaging.

Messaging can come in many forms. As we all know, social media has opened the flood gates to the world of broad messaging. Messaging used to be Brand to Consumer, but thanks to social media, the roles have been reversed. That doesn’t mean brands can’t still own control of their own message. Successful messaging comes in many forms: PR, social properties, direct messaging to the consumer, connecting with blogs and forums, campaigns, advertising, events – all are forms of messaging. The social sphere has just made the messaging channels infinite, posing a direct need for companies to have strict organization skills when it comes to message marketing.

So this poses the question – How are companies conducting consistent messaging tactics that resonate with their customers and potential prospects? Does your company use technology to streamline internal communication from start to end with your messaging on all channels?

Comment below and let us know!


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