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How to Market a Mundane Product or Service

[By Aaron Broverman] Sometimes a mundane product or service sells itself. Sometimes the publicist hired to promote it can practically go ...

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Why You Should Media Train Your Staff

By Karen Geier When you onboard new employees, it usually looks something like this: You give them a handout of company ...

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How and Why You Should Use Hashtags When You Tweet

[By Kait Fowlie] Jimmy Fallon and Justin Timberlake may have made hashtags sound pretty silly when they showed us what a ...

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Why PR Pros Need to Use LinkedIn Better

By Jason Mollica In mid-2014, Social Media Examiner’s Marketing Industry Report showed that Facebook and LinkedIn are the two most important ...

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Adding Multimedia to Your News Releases: Best Practices

Did you know 77 % of journalists are more likely to pick up a release and run with it if it includes ...

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