In all seriousness, you can download an excellent report on the state of the fast food industry when you go to our Sysomos blog :
The global fast food business is worth more than $200 billion. Our free Fast Food Industry Insider digs into social media conversations to discover who’s winning (and losing) the burger wars. Get the social intelligence you need for any industry with Heartbeat powered by Sysomos and give yourself a powerful competitive advantage.
You can download and read it here .