Social media, digital analyst and public affairs expert Mark Blevis  loves using Sysomos  MAP  and Heartbeat  to discover what people are talking about in the social space. His blog  looks at what’s currently going on, whether it be Quebec politics, the one-year anniversary of Jack Layton’s death or the US elections.
From his blog:
A lot has been written about the role of digital in the current US election, and how it differs from 2008. There are many media pieces and blog posts about which candidate is out-digitizing the others, and others which look at which candidate is the most talked about.
What about issues?
I’ve been using Marketwire/Sysomos Heartbeat to capture and analyze online chatter about the US election and using manually selected keywords to identify key election-related conversations. Based on my analysis, I’ve identified the top six most-discussed election issues during the first 19 days of this month… find out the top six most-discussed elections issues at Mark’s blog .