Marketwired Blog

Three Keys to a Successful Social Media Campaign

Many social media users and fans get excited when a brand knocks it out of the park with a great and engaging digital campaign. It provides credibility that this is the place to drive marketing activities in a different or unique way.

The reality is when social campaigns hit, they have the ability to hit in a big way.

Some of the best campaigns orchestrated by Google, Old Spice and McDonald’s have delivered dividends that far exceed the online world.

So what do brands and agencies need to keep in mind when devising the next great social media campaign?

1. Creativity is key. The generic or the broad rarely plays well in the offline world, let along within social media.

The best campaigns all have this in common. Those who do straightforward “join now” or “click here” campaigns may have trouble engaging fans and potential fans.

2. Hit emotional notes. Old Spice did this through humor, which made it doubly impressive. The “It Gets Better” campaign” created emotional engagement with celebrities and users, which heightened everything.

3. Find your online audience. You can cast a wide net but you have to still focus on target audiences who will talk about and share your campaign and its value.

Which social media campaigns have hit home hardest with you?


Related posts:

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

Follow Me

Public Relations Today