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From our Small Business Blog: How to market your business using the 4Ps

[1]This week on our Small Business Blog [2] we’ve got tips from marketing and branding experts on how to develop and grow your business.

Angelica Moreno, who has managed the well-known household brands Becel, Hellmann’s and Sensodyne, takes us through the 4Ps of marketing [3] – the first in a series looking at how to correctly market your product.

Karen Geier, the co-founder of Shyndyg.com [4] and  a digital marketing executive, walks us through the steps to establishing your brand’s identity [5].

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