Marketwired Blog

Paul Ryan Becomes the Talk of the Digital Town



It didn’t take long for social media to discover its newest political superstar.

Soon after U.S. presidential candidate Mitt Romney’s announcement that Paul Ryan will be his running mate, the name and account (@PaulRyanVP) blew up in popularity.

It seemed this was all the twitterverse was talking about. About 3,746 relevant tweets were being published every minute.

This goes beyond aimless conjecture. Ryan has not only gained a following within social media, but he has garnered considerable public support.

Perhaps the Republican Party has learned how to build online buzz after it was outflanked by Barack Obama’s use of social media during the 2008 presidential campaign.

The interesting part is while Obama easily overshadows Romney when it comes to online audiences, Ryan has a decisive edge on current U.S. Vice President Joe Biden (aka @joebiden).

I know what you’re all thinking, this might have played into Ryan’s selection as a way to counteract Obama’s huge digital presence with a young people.

Ryan and the rest of the GOP have to realize they will be under an even greater microscope. One misstep will be exaggerated to great lengths throughout social media.

In other words, Ryan’s selection is a shrewd move with significant online potential, but it could also backfire.

Time will tell on this, but the move definitely generated a lot of talk within the social media landscape as the campaign starts to heat up.


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