Social Media Enhances and Undermines NBC’s Olympics
We’ve discussed some of the controversy regarding the 2012 Olympics from a social media standpoint, but it seems there is another angle that has not gone unnoticed.
We’ve all heard and maybe were even part of the complaints (bordering on outrage), regarding NBC’s Olympics coverage.
For those who don’t know, NBC has decided to broadcast tape delays of certain events, and have spoiled many of the outcomes. The hashtag “#NBCsucks” has been rampant and popular.
Broadcasting the Olympics is a tall, unenviable order, riddled with high expectations and responsibilities.
Social media has made a more challenging job, one that is nearly impossible to achieve regardless of resources. Maybe NBC should have asked the producers of the Oscars or the Superbowl just how much of a headache social media is to a big, global broadcast.
Besides creating a lot of fuss, let’s not dismiss the positives that social media has brought to the event.
One of the truly bright lights has been Jim Bell, executive producer of the Olympics, who has taken to Twitter to connect directly with angry tweeters. A brilliant tactic, that could pay real dividends for NBC.
I’ll give full points to NBC for jumping right into the action, and using social media to their advantage as opposed to their detriment (not that they are home-free, by any means).
I think the main lesson is to learn from the mistakes as we approach the Winter Olympics in Sochi, Russia in 2014. Producers need to find a way to put social media at the forefront of their broadcasts, and realize that their online and broadcasts audience need to come first.
Have you enjoyed NBC’s coverage of the Olympics? Have you taken to social media to discuss it?