Marketwired Blog

Brilliant sporting event but safety still top of mind in London

If you’ve been following the news, you’ve heard that private security company G4S would not be able to provide enough trained staff in time. Despite that breach, chief executive Nick Buckles has said that G4S will be keeping the £57m ($90m CDN) fee.

London’s security issue hasn’t been helped by the report of lost buses , one carrying Americans and one carrying Australians. US hurdler Kerron Clement said on Twitter that his bus took four hours to go from Heathrow to the athletes’ village.

This has caused quite the furor, both in the British Parliament and online. When we typed in “London Olympics” and “security” in our MAP tools, the buzz graph clearly showed that G4S is the hot topic.


It’s all over the blogs as well.

More men than women are talking about the London security issue with the average age being 51 years and over. The top day for chatter was July 18 but the G4S news really started on July 16 and skyrocketed on the 18 as seen on our Twitter report:

What’s interesting is that more tweets are coming from the United States than the United Kingdom. This could be because of the rumour that the US is sending approximately two dozen FBI agents to work on security.

Sebastian Coe, London Games chief has said of the debacle, “This has not, nor will it, impact on the safety and security of these Games. That of course is our No. 1 priority.”

Don’t forget to check out the the Sysomos blog for even more details.

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