Marketwired Blog

Could Yahoo Finally be a Player?

Big news for Yahoo: the struggling search and content company has appointed former Google bigwig Marissa Mayer as its new CEO.

Mayer joined Google as a programmer in 1999, and she has been a key player in turning this once obscure search engine into an Internet powerhouse (she was VP of local and location services when she resigned earlier this week), as well as  that now combines social media attributes through Google+.

But back to Yahoo. The arrival of Mayer brings with it the possibility of revitalization, either through search, content or social media. In its last incarnation, the site was focused on e-commerce. What a mess!

Much of this mess is due to a revolving door of CEOs. Scott Thompson lasted just four months after it was revealed he had false information on his resume. When the Yahoo board found out he didn’t have a computer science degree as advertised, they booted him last May. There was a long string of short-term leaders before him.

With Yahoo groups and email addresses still lingering out there, and a whole lot of brand awareness, there is an audience out there who would embrace innovation and unique ways to chat and share via Yahoo. The social media world is always hungry for something new. A reinvention would be just fine.

While no one questions Mayer’s experience, some are quibbling over her ability to be a visionary for a company that has a big name but no meaningful focus. To some social media innovation via Yahoo, we say bring it on.



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