Marketwired Blog

Is Little Monsters Really Necessary?

For those who don’t know, Lady Gaga has launched Little Monsters; a social network for fans to connect and stay up-to-date. Right off the bat, I would answer the question posed in the headline with a big “No”.

I thought Lady Gaga fans already had a very vocal presence throughout social media, and I don’t see a tailored website being all that necessary. At the end of the day, would a Website not have sufficed?

This being said, the network itself seems solid, while not overly impressive for lukewarm fans.

With a heavy emphasis on aspirational images (a la Pinterest) and an active message board, the right elements are definitely in place for some success. It also has an interesting design and layout.

One could say, it is like the perfect digital meat dress.

Lady Gaga seems to be venturing deeper into the digital realm, and the financing to make it happen has been available. It feels like more could be done to leverage her clout than a social network simply devoted to her stardom.

I guess the great fear is whether other pop stars will pick up Lady Gaga’s initiative, and start yet another tailored and branded social network. by Katy Perry or maybe it’ll be by Carly Rae Jespen?

Let’s hope this doesn’t become a trend.

Social media tends to veer between the awe-inspiring and the somewhat generic. LittleMonsters might fall closer to the middle, but yet again, time and users’ discretion will determine its longevity.

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1 Comment on Is Little Monsters Really Necessary?

andreibuspro said : Guest Report 6 years ago

Yeah,right. I am in the same boat as you are. I don't really think Little Monster is necessary but I guess it's just the way Lady Gaga wanted it to be - a brand of her own and a site exclusive for her followers.

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