Marketwired Blog

News release basics: part three



The last part of Mitch Schneider’s series on how to create an effective press release looks at international distribution. Do you know your time differences?

Things to consider when distributing news internationally

 

As recently as five years ago, many companies shuddered at the thought of distributing their company news to international markets. After all, who outside of their own region would be interested in their products, and how could the company ever afford to translate text and distribute copy to these markets?

 

Advancements in networking technology, as well as the increase of internet access to international communities, have significantly opened up the lines of global communication. Today, companies can now create copy, translate it in dozens of languages, and distribute it all over the world, in less than 24 hours, and at costs that won’t break the bank. Companies who do distribute news internationally often find they are:

 

–          reaching more potential customers;

–          increasing their placement on international search engines; and

–          growing their reputation as a global brand.

 

If your own organization or client is considering the idea of sending news out to global audiences, here are five questions to consider:

 

  1. Which international markets are you looking to tap into, or, where are the stakeholders you’d like to reach?
  2. Which markets or countries contain a good percentage of your client base?
  3. Which languages are supported by your products?
  4. What is your budget for international outreach?
  5. And, ultimately, what are your organization’s ultimate communication goals on a global level?

 

Once you’ve addressed these five things, it will be much easier to determine if international news distribution is right for you, and if so, what you should do about it.

Previous:

News Release Basics: Part One

News Release Basics: Part Two


Related posts:



Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More



Follow Me

Public Relations Today