News release basics: part three
Things to consider when distributing news internationally
As recently as five years ago, many companies shuddered at the thought of distributing their company news to international markets. After all, who outside of their own region would be interested in their products, and how could the company ever afford to translate text and distribute copy to these markets?
Advancements in networking technology, as well as the increase of internet access to international communities, have significantly opened up the lines of global communication. Today, companies can now create copy, translate it in dozens of languages, and distribute it all over the world, in less than 24 hours, and at costs that won’t break the bank. Companies who do distribute news internationally often find they are:
- reaching more potential customers;
- increasing their placement on international search engines; and
- growing their reputation as a global brand.
If your own organization or client is considering the idea of sending news out to global audiences, here are five questions to consider:
- Which international markets are you looking to tap into, or, where are the stakeholders you’d like to reach?
- Which markets or countries contain a good percentage of your client base?
- Which languages are supported by your products?
- What is your budget for international outreach?
- And, ultimately, what are your organization’s ultimate communication goals on a global level?
Once you’ve addressed these five things, it will be much easier to determine if international news distribution is right for you, and if so, what you should do about it.