Small brands can: building business with thought leadership
Wondering what this is? This is a sketch of a panel recently held by Marketwire. Marketwire held the event in Chicago as part of the International Association of Business Communicators (IABC) World Conference on the topic of building businesses with thought leadership. It was presented by Marketwire’s senior vice president Tim Lambertus and consultant and journalist Mark Evans.
The main question was: how do you develop thought leadership, especially in a crowded market? Through creating original, interesting content, of course. Your content, whether it’s articles, infographs or webinars, will help you establish credibility, empower your brands and help you develop relationships.
We could bore you with an itemized list of learnings from the session but the sketch says it all and in a much prettier fashion. The top right corner is very important. So is the left side. Actually, all of it is important so why not print it out and keep it?