Marketwired Blog

The Fancy Piggybacks on Pinterest

Another day, another popular social media network has arisen.  The Fancy has gained a lot of steam from fans of Pinterest and avid fans of online shopping.

Similar to Pinterest, users of The Fancy are asked to publish photos of things they love. But unlike Pinterest you can purchase the items that pique your fancy. Pretty clever.

The Fancy claims to have about $50,000 (a disputed number) of merchandise and travel purchased per week, a number that will likely rise in the near future. Whatever the real profits at this time isn’t a big factor, the elements for success exist.

Let’s be honest, social media needs more creative forums, and The Fancy hopes to join Pinterest in the elite second tier.

The trick to this new shiny social media toy may be the promotions and offers. Couple this with the functionality of the website and the user base, and it could reach some great heights.

There are some negatives to The Fancy right off the bat (beyond the muddy financials), primarily that to add an e-commerce element, you need more than photos. Most users want context before making a purchase.

Another potential downfall is there is inherently less personal attachment than Pinterest. Pinterest’s bread and butter is the use images to extend your personality to the public. When you add shopping, you lose some of the personal element.

As well, The Fancy’s Website looks like a classy WordPress template, and not much more. This is where they can learn a lot from Pinterest.

Have you heard of or checked out The Fancy yet? Does it heighten the online shopping or pinboard experience?

Related posts:

Tags: , ,

2 Comments on The Fancy Piggybacks on Pinterest

Mark Evans said : subscriber Report 6 years ago

Flavio: I agree it's only a matter of time before Pinterest embraces e-commerce. So far, it seems intent on building the user base and user experience before it turns on the e-commerce engine. Thanks for the comment. Mark

Flavio said : Guest Report 6 years ago

I think, like you said, The Fancy is more like "buzzword" right now because is the same Pinterest equation but e-commerce added feature. Nearly being e-commerce platform i think pinterest focus is to add "personalization" and "identity" to users engaging brands online. I think sooner or later pinterest will add e-commerce factor to its platform but pinterest has much more presence than The Fancy does right now.

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

Follow Me

Public Relations Today