Marketwired Blog

Is the Tweet Going to Disappear?

As Twitter evolves and grows, it appears to be moving away from its core DNA and biggest differentiator: micro-blogging using only 140 characters.

It seems Twitter’s modus operandi over the past few years has been to expand the concept of the tweet. This means stretching beyond the limits of 140 characters, or some believe, moving away from what made it special.

An expanded tweet means you can receive augmented info to certain tweets (being published by preferred partners or sponsors). This can be articles, audio clips, greater context or images.

Twitter launched the expanded tweet a little while ago, but now the new format feels new, different and uniquely opposed to Twitter’s bread and butter. This direction could prove to be dangerous for this innovative little bird.

The real question is: where does this road lead? This certainly isn’t the end of change for Twitter and, if anything, it might prove to be the tip of the iceberg.

Twitter has a popular global following, but it has struggled in some ways to mature like other networks. It has had a difficult time appealing to advertisers, but in fairness, it seems to be overcoming this significant hurdle.

The big question is whether there will be a point when Twitter completely kills the tweet? Do you think Twitter is enhancing its offering or simply losing its cool?

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