Marketwired Blog

Why Social Games Are Vital to Social Media

Social games have been the rage for what seems like forever. A while ago, we even posted this story about a social game based on USA networks’ Psych, and how this Twitter game was adding an exciting new wrinkle.

Many of these games almost create social networks within their larger homes (usually Facebook and, sometime,s Twitter). Connection, conversation and activity are the main tenets of all social games.

Last summer, Showtime’s Dexter released a social game based on the wildly popular TV show, entitled, Dexter: Slice of Life. I, for one, was excited about the possibilities, but almost a year later it seems that it never really took off.

When you think of the Farmvilles of the world, it makes you wonder what does it take to create a social network within a network that thrives, based on gamification.

“Dexter: Slice of Life” never seemed to gain traction, and the word “mediocre” was used by several reviewers and some users.  Simplicity is key with any social game, and it seems this is where Dexter failed.

This is quite surprising as the game mirrored what has happening during the show’s sixth season, and it created a much fuller viewing experience. Whereas Psych’s Hashtag Killer social game attracted fans, Dexter seemed to turn away eager fans while not affecting the show’s weekly ratings.

As a trend, social games are almost necessary to cater to avid users who want more than just updating statuses. This being said, gamification asks for certain elements to exist, while users’ standards are sky high.

This is only the beginning for this popular fixture in social media. Social games will continue to dominate, and even people who think they are nothing more than a time suck, will find themselves engaged at some point.


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