Marketwired Blog

Welcome to a Brand New Day at Marketwire!

This new look and brand promise is the first step of our next journey as a company- we refer to this as our “Brand New Day” at Marketwire. Our vision is to inspire and empower the world’s communicators to achieve greatness. We are not just about issuing press releases for our clients nor are we just about social media monitoring and analysis software. We are about powerfully simple communication solutions. We are about technology and great design. We are about our customer service. We are about living up to all that our great brand promises for our clients.

To do this we are launching our new Marketwire Resonate platform in the next few weeks.  Our platform will align the business intelligence extracted from the social web with the ability for our audiences to connect with all their audiences.

At Marketwire we have worked hard over the past 29 years to build a reputation for our company, to stand for all the good things we want our clients, prospects, partners and employees to think of when they hear the name “Marketwire.”   They know that Marketwire is recognized for the innovative offerings and tremendous client service that we have delivered over the years, but as with all markets, technology is changing how we communicate. The world of social media is transforming the way people access, consume and interact with information and each other.

So today we are introducing our new brand identity. This new identity represents a refreshing of our brand.  We want to ensure our brand is identified with social media communications, and speaks to a marketing communications audience as well as our traditional public relations and investor relations customers.   Our service is Beyond Words in every respect and we will be working to develop our brand presence that matches our movement beyond traditional communications, beyond just social media communications and is actually recognized as the leading authority in bridging these two worlds of communication.

We would like you to join us on this journey.

Related posts:

Tags: , ,

Featured Posts

10 Productivity-Inspiring Podcasts for PR and Marketing Pros

[By Lisa Davis] Podcasting certainly isn’t new, but the wonderfully affordable and portable medium continues to see a steady rise in ...

Read More

Press Release Distribution Tips for Reaching Influencers

This is post 4 of our 6-part guide to making the most of influencers in your PR communications. Stay tuned ...

Read More

Marketwired Team Members Weigh In: What's the Best Thing About Working In the Communications Industry?

[By Kait Fowlie] Last week, a few members of the Marketwired team had a chance to meet up at our Chicago office. ...

Read More

Who Are Influencers and Why Do They Matter?

[By Kait Fowlie] The 2015 Tomoson Influencer Marketing Study confirmed that influencer marketing is hot. And ongoing research results along with day-to-day ...

Read More

[Survey]: Are you a #contentmachine?

Do you use blog posts, photos, tip sheets and other content assets in your campaigns and communication activities? Do you post them ...

Read More

Follow Me