Marketwired Blog

The Internet Assembles Over The Avengers



This past weekend superhero movie fans finally got to see The Avengers. They have been waiting four years for this movie event, since it was first teased after the credits of the original Iron Man movie in 2008. Well, they got what they were waiting for and from what I can tell, they weren’t disappointed. The movie broke box office records as well by making $200.3 million domestically and $641.8 million in total world-wide just in its first three days. Not only did bring people out to the theater in droves, but it also got the entire internet up in a buzz.

Using MAP, our social media monitoring and analytics software, I decided to take a look at all of this Avengers buzz in social media. Looking at the past week’s worth of social conversation I was able to find it mentioned 3.3 million times. I found 39,077 blog posts, 100,580 forum postings, 20,068 online news articles and 3,226,206 tweets mentioning The Avengers.

Trended out over time, we get the popularity chart below. We can see a huge spike in talk about The Avengers on the Thursday as people prepared for the midnight showing of the movie on it’s actual opening day, Friday, May 4th.

What’s even more impressive is if we look at talk about The Avengers since the beginning of the year. You can see that talk rose as anticipation for the release drew closer and closer. There are also a few spikes in activity earlier in the year and I found that they actually correlated to new trailers for the film coming out.

As I mentioned earlier, the movie grossed over $600 million world-wide in it’s opening weekend. Taking a look at tweets from around the world we can also see that not only were people seeing it across the globe, but they were also tweeting about it. The heat map below shows where tweets about The Avengers were coming from.

One thing that didn’t surprise me in the slightest was the difference in gender demographics talking about the movie. Not to say that women weren’t excited about The Avengers, but men were definitely talking about it more. We see this especially coming out of forums where men outnumbered women 89% to 11%.

Blogs                             Twitter                       Forums

Lastly, I took a look at what the actual conversations were about. Again, to no surprise, people were talking about the amazing characters. We can also see some of the actors names sprinkled in as well as Joss Whedon, who wrote and directed The Avengers. However, the actual characters seemed to stand out the most to people if you look at the buzzgraph and word clouds below.

If you haven’t The Avengers yet, I highly recommend you do (I’ve seen it twice already). It lives up to the social media hype being made about it.


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