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Tupac Rises From The Dead, Internet Goes Crazy

This past weekend I personally witnessed what the hip-hop community may consider to be a miracle; the resurrection of Tupac Shakur. You ‘ve probably heard by now that this past weekend at Coachella, a huge music festival in California, Tupac joined Dr Dre and Snoop Dogg on stage during their performance, despite the fact that he’s been dead since 1996.

On Sunday night during the performance a hologram version of Tupac was used to make it seem like the dead rapper had come back to life just to perform at Coachella. The audience in attendance was stunned to see the site. At the same time, Coachella was being live streamed on YouTube so people all over the word could watch the festival, and the people watching were going crazy. I used MAP, our social media monitoring and analytics platform, to see just how big the people of the internet made the event out to be.

I started by looking at how many times Tupac was mentioned through social channels in the past week and found over 1.4 million mentions. Tupac was mentioned in 9,045 blog posts, 3,731 online news articles, 13,949 forum postings and 1,436,624 tweets. I also dug a bit deeper and found that 936,207 of those mentions happened on Sunday night and Monday alone.

Looking at that data spread out over the past week we can see that Tupac was consistently being mentioned because people still listen to, love and talk about his music. However, once Sunday night hits we can actually see where social media erupted with talk about the holographic performance.

As I mentioned before, the concert was being streamed via YouTube so people around the world could watch. As well, news about the stunt got even more people talking about. A look at where tweets mentioning Tupac were coming from we can see that people from all over the world were talking about the holographic resurrection.

There were also two interesting things I found while looking at this data. First, was that men seemed to be more interested in the event than women were. 74% of bloggers talking about Tupac were males. Meanwhile on Twitter, the men made up 66% of the conversation.



The second thing I found interesting was how much of the Tupac conversation was happening through forums. Twitter was the main conversation driver, but when taken out of the equation I found that forums made up over 50% of the conversation. I would have assumed before seeing this that blogs would have been the second most used channel, but it turns out that the hip-hop community is quite keen on their forums.

One thing that didn’t surprise me though was that people loved seeing Tupac appear to have come back to life to join two of his old label mates on the giant stage. According to our sentiment engine, all the talk came in with an 86% favourable rating.

What did you think when heard of Tupac’s holographic resurrection?

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5 Comments on Tupac Rises From The Dead, Internet Goes Crazy

steve dodd said : Guest Report 6 years ago

Interesting fingings! Shows again that forums are where people discuss topics of interest! I really liked the way you were able to show this level of depth. Other points of interest would have been a facebook analysis and the number of comments the blogs generated. Thanks for sharing this!

Sheldon Levine said : administrator Report 6 years ago

It's all over the Internet. Just search for "Tupac hologram" or wait until Sunday night as they'll be streaming Coachella live on YouTube again. Cheers, Sheldon

Mark said : Guest Report 6 years ago

This is actually the first I've heard of it. What a feat! It comes as no surprise to me that there would be so much activity, although the breakdowns were definitely interesting--thanks for that! Now hopefully I'll be able to catch a replay somewhere...

Sheldon Levine said : administrator Report 6 years ago

Thanks Alice!! Glad you enjoyed it. Cheers, Sheldon

Sheer Social said : Guest Report 6 years ago

Great article on how social media helped drive the conversation about TuPac's guest "appearance". Great way too to promote the use of your product MAP. Put two fingers in the air for TuPac! Lol

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