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The Toronto Blue Jays Fly With Twitter

social media athletesIt pretty much goes without saying that professional athletes have a spotty track record when it comes to using Twitter.

The lack of social media savvy, unchecked emotions, immaturity and bad behaviour has made Twitter a toxic tool for a growing list of athletes who find themselves in a lot of hot water.

Given this reality, it is interesting to see how the Toronto Blue Jays are actively promoting how two of its young players, Brent Lawrie and J.P. Arencibia are using Twitter.

On its radio broadcasts, fans of the American League baseball team are encouraged to follow Lawrie (aka @brent_lawrie13) and Arencibia (aka @jArencibia9).

On one hand, it’s somewhat surprising to see a professional sports team embrace social media so enthusiastically. On the other, the Blue Jays are trying to establish a bigger foothold within the local sports landscape, which is dominated by the Toronto Maple Leafs hockey team, and connect with a younger demographic.

Arencibia, in particular, has become a keen Twitter user with more than 4,300 tweets and 85,443 followers. He tweets about the games and his teammates, of course, but also about his activities in Toronto and other interests such as updates on the NHL playoffs.

On its best, social media has the potential to be an effective way for professional athletes to connect with fans in a different way. It is a way for players to engage with fans, visa versa. As well, it provides athletes with a new platform to promote their own brands.

The key is making sure athletes understand the rules of engagement and how social media can be a powerful and dangerous platform if not used properly and with maturity. It makes education and common sense a crucial part of the experience.

It is interesting to see more athletes gravitate to social media. There will continue to be athletes who fumble the ball by using social media in inappropriate or dumb ways but these are exceptions to the rule that will attract the spotlight. At the same, there will be a lot of athletes who use it effectively and, in the process, change the dynamics of the athlete-fan relationship.

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1 Comment on The Toronto Blue Jays Fly With Twitter

Gehlai said : Guest Report 6 years ago

Merci pour cet excellent article sur Toronto blue jays. J'aime beaucoup votre travail sur ce sujet. Gehlai.

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