Marketwired Blog

Amber Mac and Sysomos’ Jeff Cann talk about business ROI from social media (video)

Amber Mac, Sysomos' Jeff Cann video interview at Dx3The insight and intelligence that can be gathered from closely monitoring the activity and conversations across the social web are rapidly becoming “must have’s” for any company or brand.  Tech journalist and social strategist Amber Mac sat down with our own Jeff Cann during her Canadian Tech Spotlight series at Toronto’s Dx3 Canada conference to talk about the power of tapping into billions of online conversations, and how companies can monitor and evaluate their brand health, campaign performance and consumer sentiment.

You can watch the full video by clicking here, or on the embedded video below:

Read our Sysomos case studies and discover how we help some of the world’s leading brands, from The Canadian Red Cross to, use social media monitoring and analytics to strengthen their brands, build better relationships with their customers and drive revenue.


Related posts:

Tags: , , , , ,

Featured Posts

Marketwired Team Members Weigh In: What's the Best Thing About Working In the Communications Industry?

[By Kait Fowlie] Last week, a few members of the Marketwired team had a chance to meet up at our Chicago office. ...

Read More

10 Productivity-Inspiring Podcasts for PR and Marketing Pros

[By Lisa Davis] Podcasting certainly isn’t new, but the wonderfully affordable and portable medium continues to see a steady rise in ...

Read More

[Survey]: Are you a #contentmachine?

Do you use blog posts, photos, tip sheets and other content assets in your campaigns and communication activities? Do you post them ...

Read More

Who Are Influencers and Why Do They Matter?

[By Kait Fowlie] The 2015 Tomoson Influencer Marketing Study confirmed that influencer marketing is hot. And ongoing research results along with day-to-day ...

Read More

Press Release Distribution Tips for Reaching Influencers

This is post 4 of our 6-part guide to making the most of influencers in your PR communications. Stay tuned ...

Read More

Follow Me