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Google+ Strategy: Cut & Paste Your Facebook Content?

google+“Google+ is a really interesting, cost-effective platform because you can mirror Facebook content” – a PR executive’s interesting take.

As brands scramble to figure out how to effectively use Google+, many of them have jumped on the bandwagon out of necessity more than need whether it makes sense. The embrace of Google+ is driven by the belief that Google will favor Google+ content within its search results, so if you’re not on Google+, you’re doing yourself a disservice.

But what does a brand do with Google+? How or if does it embrace a different approach or content from what’s being done Facebook?

So far, it appears many brands are still trying to figure things out. In the meantime, many brands such as HubSpot and KissMetrics, which rank among the leaders in content marketing, are simply parroting what they do on Google+ with what they’re doing Facebook.

Another intriguing part of Google+, which may have brands thinking twice about how to use it, is a recent comScore report that users only spent an average of 3.3 minutes on Google+ in January 2012, compared with 5.1 minutes in November 2011 and 4.8 minutes in December.

So, what do you think? Are there brands using Google+ in different and creative ways? If so, who are they?


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2 Comments on Google+ Strategy: Cut & Paste Your Facebook Content?

Mark Evans said : subscriber Report 6 years ago

Right you are! I'll make the edit. Thanks!

Rayanne Langdon said : Guest Report 6 years ago

"many of them have jumped on the bandwagon out of necessity more than need". These are the same thing, Mark! : )

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