Marketwired Blog

Zite and Read it Later: A One-Two Blogging Combo



zite read it laterThere are plenty of benefits in doing a blog but the reality is blogs are also a lot of work. At the top of the list is coming up with a steady flow of ideas for posts, particularly if you write five days a week like we do at Sysomos.

So how do bloggers come up with ideas to keep the creative juices flowing? Over the past few months, the formula I’ve embraced is a one-two combo featuring Zite and Read it Later.

Zite is a free iPhone/iPad application (owned by CNN) that creates a magazine based on your interests. The content is adjusted by what you read and how you rate different sources. Read it Later is a freemium application for the Web, mobile and Android platforms.

In looking for new ideas for posts, which is a constant activity, I’ve created about 15 categories within Zite such as social media, social media marketing, content marketing, digital storytelling, sports, startups and entrepreneurship. The beauty is it offers a good way to get a broad view of the content landscape as opposed to being focused on particular topics.

Zite’s user-friendly interface makes it easy to scan dozens of stories in a short period of time. Sometimes, I’ll read a story but, in many cases, I’ll click on Read it Later to create a list of stories that are particularly interesting and worthy of a deeper dive later.

Given we live in a fast-moving, multi-tasking world, Read it Later is a great way to bookmark and read content when there’s more time to soak it in.

By using Zite and Read it Later, I have an efficient and effective content idea machine that helps to power this blog, as well as some of my other blogs and columns. I still use Twitter to gather ideas, visit Websites and occasionally visit Google Reader, but Zite and Read it Later have become my power tools.

How do you generate blog ideas? What are the tools you use to power new content?


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1 Comment on Zite and Read it Later: A One-Two Blogging Combo

Kent said : Guest Report 6 years ago

Thanks for sharing. I do something similar with clients but I tend to focus on Google Reader. I also really prefer Instapaper to Read it Later, it's not free, but it's a fantastic iPhone / iPad application. Thanks for sharing! Always good advice here.

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