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Social Media Activity Spikes for Super Tuesday

When Super Tuesday arrives, it is one of the most watched and discussed events across the U.S. This year was no different as social media attracted 530,000 comments on this topic alone.

For those curious, Super Tuesday is a Tuesday (usually in March) during a presidential election, where the highest number of states carry out primary elections to select delegates.

This year’s crop of candidate for the Republican nomination have been heavily discussed, analyzed and even ridiculed throughout social media for months.

A new Twitter record for mentions was set by Rick Santorum with 40,000, besting the previous record owned by Newt Gingrich after his visit to South Carolina. These candidates have a way of making people talk, that’s for sure.

According to Twitter, the most talked about moment throughout the day was easily Mitt Romney’s speech, which makes sense since he was also considered the biggest political winner of the day.

Scanning through some of the comments on Twitter, it’s surprising how many of them carry a neutral tone. There are several ones that can be categorized as heated, but there seemed to be a lot of play-by-play taking place.

Something as pivotal as Super Tuesday was easily going to people logged in and discussing. Social media naturally lends itself as a soapbox for one to share all of their thoughts and feelings. This election has created a lot of strong opinion from the start.

The majority of the Republican candidates have taken a page from Obama’s 2008 campaign, and tried to utilize social media (mainly Twitter) to connect with voters and constituents.

In fact, any mistake on Twitter tends to get discussed online as much as good moves. Candidates need to tread carefully on social media, while maintaining an extremely high level of activity and engagement.

We are still a long way from Nov. 6 when ballots will be cast. Social media will once again play a role in who is crowned victor for both the Republican nomination and the presidency.


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