Marketwired Blog

Google Analytics is Now Integrated Into Sysomos Heartbeat

For many marketers, Google Analytics is the website analytics software of choice. It’s great for being able to see who’s coming to your site, where they’re coming from, what they’re doing once they are there, when they leave, and a myriad of other actions. While this information is great to have, there is still one question that the software can’t answer:  “How does that compare to how people are talking about us off of our own site through social channels?”

Well, we have some great news for you; today we’re pleased to announce the latest feature to our Heartbeat software, Google Analytics integration. Users can now link their website analytics right into Heartbeat and see their social media metrics next to web visitor data. Best of all, this data — both social and Google Analytics — is updated in real time.

Users can link one or many websites to Heartbeat, like a brand’s global web page, local country pages, or even different campaign pages. For each linked site, you can also choose a specific Heartbeat tag from the social media results to compare against that site’s analytics.

Once you’ve linked a website to your Heartbeat, head on over to the new Google Analytics tab in Heartbeat and you’ll be able to see:

Trends and Comparative Overview
View top-level statistics from both web analytics and social media side-by-side. The line chart here compares the number of visitors to your website against the number of social mentions so you can see correlations between the two.

Country and Location Breakdowns
View who is writing about your company vs. who is actually visiting your website.


Traffic Sources and Search Keywords 
See if traffic to your website is coming from search, referrals or directly. You can also look at your search keywords and see our Sysomos Buzzgraph for each of those terms. The Buzzgraph is a great tool to help with your SEO by finding other words people are using in conjunction with your key search terms.

Traffic Referrals 
See the number of site referrals coming from social sites (Twitter, Facebook and LinkedIn) alongside your top 10 referral sites.

All of the data that can be seen on the Heartbeat Google Analytics tab is also clickable and leads you to more detailed views of the data.

If you’re already a Sysomos Heartbeat subscriber, contact your Account Manager to learn more about this new feature and connecting your Google Analytics account. If you’re not already a subscriber, we invite you to contact us to  learn more.

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