Marketwired Blog

Is Twitter Ready for its IPO?



With the Facebook IPO soon to become a reality, the next high-profile company that may go public is Twitter, everyone’s favorite micro-blogging service.

Many are suggesting Twitter will go public within the next year. I believe this to be accurate, even though it is far away from delivering investors peace of mind. In the meantime, other social media services might beat Twitter to the punch.

In just over five years, Twitter has become a behemoth even though many people originally deemed it to fail; a fact that won’t be lost on potential investors. It has also successfully unveiled new advertising revenue in the past few years.

It is possible Twitter has worked to make itself more desirable to advertisers as a way to build strong IPO. It is also not farfetched to think Twitter is striving for an initial public offering worth billions of dollars.

The growing services for advertisers and huge user base makes Twitter an interesting investment, but there is still elements missing; key elements that savvy investors want present before they sink money into a venture.

It needs to focus on generating more revenue going forward to justify its sky-hight valuation. Twitter could also explore acquisitions to spark more interest and solidify its social media foothold.

With LinkedIn, Zynga and Yelp having already gone public and Facebook on the doorstep, Twitter seems to only be inches away from following suit. All the pieces seem to be nicely falling into place for the little social media singing bird.

For more, the Wall St. Journal had a story last week on Twitter’s “slow road” to an IPO, while eConsultancy suggested Twitter is reluctant to do an IPO.


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