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And the Oscar Goes to…The #Oscars!



This year’s Academy Awards was immediately gauged to be a huge social media event, touted by The Wall Street Journal as the next big social media event.

Some of the measures taken by the Academy should be added to the major event social media handbook.

Let me preface this by saying, this post was written prior to the ceremony and it is focused on tactics not their success or failure.

The basic Twitter tactic of creating hashtags (#oscars, #redcarpetqa and #bestdressed) should create a flood of activity.

The Academy also created a Facebook app in which fans and users could choose winners and share with their friends. The multi-platform engagement should pay off in spades, and set up a model for future Oscar telecasts.

To boot, when a winner gets their speech cut off by everyone’s most hated orchestra, there was a backstage studio for winners to finish their speeches. These will be streamed lived and uploaded to certain social media forums.

The Academy must have been paying attention because last year there were close to a million social media comments. Most of these comments were positive despite the negativity towards the hosting team of James Franco and Anne Hathaway.

When you consider the drastic increase in social media activity for the Superbowl and The Grammys, you have to commend The Academy for recognizing, strategizing and executing.

Of course, none of this is revolutionary, and that is the point. There is no event big enough to not embrace social media. If these events realize the conversation is going on without them, what brand shouldn’t? Even without a proven correlation between social media activity and viewership, it’s impossible to not see the value.


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