Marketwired Blog

Facebook Will Not Be Dethroned



Facebook will fail…blah blah blah….people will revolt against it….yeah yeah yeah….we’ve heard it all before and it seems less likely every year.

Facebook will have a banner year in 2012, and its new offerings will further cement its status.

Not only has Facebook successfully rolled out its Timeline, which has re-invented and re-energized the profile, it is also nearing one of the more hyped initial public offerings (IPO) in recent memory.

This IPO will bring more opportunity to Facebook and drive it to further innovate heights.

Beyond this, there’s rumblings Facebook is looking into adding email addresses and an e-commerce component.

It seems the objective is to become an even greater part of our online lives; maybe the only part with the way they’re going.

I can also see Facebook taking its successful line of games, and creating more interactive pieces of this nature.

Gamification has really taken off for their users (think Farmville and Cityville), and I would be surprised if they didn’t pursue this even further in 2012. Beyond looking at photos of people’s weddings, it might be the best way to keep users logged in for hours.

The IPO will be a telling chapter in Facebook’s history as we’ll get our first true glimpse into its worth, and Zuckerberg’s true value as CEO. It will allow us to understand the inner workings, and even better let us become a part of the organization.

Even if the IPO comes in lower than expected, there is little hope for other social networks to dethrone them in the foreseeable future. I think the question should be, do we even want them to be dethroned?


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