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Marketwire clients talk turkey, Tofurky, travel and trimmings with great Thanksgiving-focused press releases

Thanksgiving wordcloudThe four-day Thanksgiving holiday weekend sees millions of Americans gather with friends and family over turkey dinner and an unprecedented number who follow their Thanksgiving feast with an early-morning trip to the mall for some bare-knuckled Black Friday shopping.  The four days of the holiday weekend are some of the busiest and most profitable in the U.S. travel and retail sectors:  About 42.5 million people are expected to travel by car or plane for Thanksgiving, according to travel tracker AAA, and an estimated 152 million people are expected to shop over Black Friday weekend, according to the National Retail Federation.   If you think Thanksgiving is just about turkey, you are mistaken.  Take a look at a few of our clients’ Thanksgiving-focused press releases and see how they are gearing their content toward travellers, shoppers and chefs.

The examples below certainly dispel the myth that press releases are only useful for financial earnings and product recalls.  Today’s press release is as much a means of reaching media as it is a direct channel to consumers; it’s a media relations, marketing and PR tool.  With a press release anything goes, and the best ones include content tailored to a specific audience who will find value in that content — from vegans in search of a turkey-free Thanksgiving to die-hard Black Friday bargain hunters and those concerned with safe and sanitary turkey preparation.  Take a look at some of these Thanksgiving-focused press releases:

Press releases rich with multimedia, optimized content and assets targeted to specific audiences play a vital role in B2B and B2C communications, and continue to be a relied-upon source of news and information for journalists.  Providing readers with content that is interesting, relevant and share-worthy is key to audience engagement, and a foundation for building strong, long-lasting relationships with those who can make a real difference to your brand and bottom line.

Learn more about how press release distribution [6] can benefit your marketing and communications strategies.

Discover what makes the Social Media 2.0 press release [7]a powerful tool to engage online audiences and consumers.

Read more about Black Friday and social media buzz [8], courtesy of Sysomos Community Manager extraordinaire, Sheldon Levine (@40deuce).



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