Marketwired Blog

10 sports teams doing social media right

The PulseIf you wonder how much impact social media has on sports, consider two of the most tweeted events in recent history:  Japan’s victory over Denmark in the World Cup (3,200+ tweets per second), and this year’s Super Bowl (4,000+ tweets per second).   In the last few years, professional sports teams from around the world have tapped social media as a new way to connect with fans, allowing them to share the same enthusiasm and team spirit on Facebook that they do courtside.  But what teams are hitting it out of the park when it comes to their social media presence?  Take a look at ten teams who are doing it right.


10 Sports Teams Doing Social Media Right

Almost every major professional team (in North America, anyway) is engaged in social media at some level, so how were we able to pick only ten? We started with a variety of picks across various sports that listed highest on We then looked at how many championships each team had won, and included a few international choices for global flavor. We also took a look at online sentiment using Sysomos MAP.  Click on the embedded SlideShare presentation above to read the full report.

Sports are enjoyed worldwide with nearly religious fervor. Social media is only making it that much easier for fans and teams to connect. Here’s our list of ten teams doing social media right:

•   Manchester United
•   FC Barcelona
•   LA Lakers
•   Vancouver Canucks
•   Green Bay Packers
•   Japan Women’s National Soccer Team (Nadeshiko Japan)
•   Dallas Cowboys
•   Montreal Canadiens
•   St. Louis Cardinals
•   New England Patriots

This post is part of The Pulse, an ongoing series in partnership with our good friends at Each week, we feature trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines. We’ll post a new “Pulse” each week through 2011 here at Channel M. Next up: “10 Best Hot Spots to Take Agency Clients Worldwide.”

Be sure to read other entries in the series, including:

•   “The 10 best cities for top-paying PR jobs
•   “10 top global PR agency Facebook pages
•   “Women on top: 10 socially stellar PR agencies owned by women

Got a great idea for an upcoming Pulse?  Be sure to let us know.

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