What is the “X-factor” for excellence in corporate reputation? Is it simply how a brand is perceived by the public? Is it company culture? What about charitable activities, community engagement, corporate leadership and work-life balance? It’s all of these things, but we also believe corporate reputation starts closer to home, with employee brand ambassadors who best represent the company online and offline, at work and at home, and via social or traditional media. In our list of ten companies with stellar reputations, you’ll find some unsung heroes—and one guaranteed surprise—in this refreshing collection of small and large companies who value and foster brand ambassadorship.
Most in the C-suite recognize that agree that corporate reputation is a valuable asset. They speak about “reputational ROI” and many have it pegged to metrics correlated against sales and even stock valuation. At minimum, they track competitive mentions, share of discussion and even tone and sentiment in traditional and social media. But the best also invest in building reputational capital where it starts: with employees, their greatest assets. These brand ambassadors, and the communities and customers they touch, are the ones driving the conversation and shaping reputation these days. Learn from the corporate reputation winners listed here, and you’ll be well on your way to building (or rebuilding) a stellar corporate reputation of your own—from the inside out. Click on the embedded SlideShare presentation above to read the full report.
Here’s who made the cut in our list of “10 companies with stellar employee brand ambassadors:”
- TOMS Shoes
- Publix Super Markets
- American Express
- Whole Foods Market
- Boston Consulting Group
- Goldman Sachs
This post is part of The Pulse , an ongoing series in partnership with our good friends at CommPRO.biz. Each week, we feature trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines. We’ll post a new “Pulse” each week through 2011 here at Channel M. Next up: “Goal! 10 Top Sports Teams Doing Social Media Right.”
Be sure to read other entries in the series, including:
- “The 10 best cities for top-paying PR jobs ”
- “10 top global PR agency Facebook pages ”
- “Women on top: 10 socially stellar PR agencies owned by women ”
Read more about employee engagement in “3 reasons to embrace and equip your internal brand ambassadors .”
Learn how social media monitoring and analytics can help you keep track of and improve your company’s reputation.