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10 top global PR agency Facebook pages

The PulseWith its highly engaging environment and 800 million-plus user base, Facebook represents unlimited opportunity for companies looking to establish brand presence and develop long-standing relationships with customers and fans.  Many public relations and marketing professionals have found success in building communities around their brands (and their clients’ brands) and adapted their communication strategies to be more “Facebook-friendly.”  In this week’s Pulse, see if you can glean some tips from these world PR agency leaders who also lead in connecting, contributing and communicating online. We think you’ll find plenty to learn from here, and even more to “like.”

With thousands of agencies around the world with an established Facebook presence, how did we possibly narrow our list down to ten?  We started our worldwide hunt with the  Holmes Report 250 Global Ranking of PR Firms [4] as our trusted guidebook. From there, we scoured the social media sphere to analyze what these agencies are doing to actively engage their online communities.   At The Pulse we look beyond mere numbers, so you won’t find many agencies on our list that rank based on numbers of “fans” alone.  Those featured that do have impressive followings actually made the cut because of how they’re using social media – what they’re sharing, who they mention, the quality of their content and the depth of their engagement.  Click on the embedded SlideShare presentation above to read the full report.

Here’s who made the cut in our list of “10 top global PR agency Facebook pages.”

This post is part of The Pulse [5], an ongoing series in partnership with our good friends at CommPRO.biz. Each week, we feature trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines. We’ll post a new “Pulse” each week through 2011 here at Channel M.  Next up on The Pulse, “Reputation Is Everything: 10 Noteworthy Corporate Winners in Online Reputation.”

Be sure to read other entries in the series, including:

The 10 best cities for top-paying PR jobs [6]
10 socially connected mainstream media outlets [7]
Top 10 coolest PR agency reception areas [8]
10 social media meccas: where to get connected worldwide [9]
Women on top: 10 socially stellar PR agencies owned by women [10]

Learn more about the first professional tool to manage Facebook Fan pages.  Sysomos’ Facebook Page Central [11] lets you moderate comments, automate tasks and run reports.

And be sure to let us know what you think of The Pulse.  (Frankly, we think they’re awesome, but we are a bit biased!)


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