Marketwired Blog

10 socially connected mainstream media outlets

The PulseWe’re inundated with stories about the failure of mainstream media to rise up to the challenge and expectation of social media stakeholders and digital consumers, and with accounts of iconic enterprises scrambling to find a way to deal with steadily declining paid subscribers and advertisers.  There are, however, nimble adapters – even media icons – that are not only learning to survive in the new media era—they’re thriving in it.  Some even lead the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.

There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, we know the doomsayers were wrong.  There are many traditional outlets that embrace social media and encourage it among their staff and subscribers.  They’ve even built social media into their business models. 

Let’s take a look at our choices for 10 socially connected mainstream media outlets (and yes, we’ve taken some liberty with our definition of ‘mainstream’):

    • The New York Times
    • The Los Angeles Times
    • Discovery Channel
    • Disney
    • The Times of India
    • Mashable
    • Hearst Digital Media
    • Journal Register Company
    • BBC

Crowd-sourcing, citizen journalism, and high levels of transparency and sharing are breaking down longstanding barriers. The media is changing rapidly and we hope some of the examples here can serve as guideposts for exciting new ways that others can not only survive—but also thrive—in this shifting online landscape.

This post is part of The Pulse, an ongoing series in partnership with our good friends at .   Each week, we feature trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines.  We’ll post a new “Pulse” each week through 2011 here at Channel M.  Be sure to read other entries in the series, including:

The Pulse is all about sharing great information and great ideas — let us know what you think.

PS:  For more great insights into the changing role and responsibility of the media, check out these Channel M posts:


Related posts:

Tags: , , , ,

2 Comments on 10 socially connected mainstream media outlets

Show me the money! The 10 best cities for top-paying PR jobs | Marketwire blog said : Guest Report 6 years ago


The New Breed: 10 PR blogs with chutzpah! | Marketwire blog said : Guest Report 6 years ago

[...] “10 Socially Connected Mainstream Media Outlets“ [...]

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Follow Me

Public Relations Today