Most marketers know that social media must be part of their business strategy. Unfortunately, they also know that convincing executive teams and getting company-wide buy-in of a social media strategy (and one with an actual budget) is no easy feat. More and more marketers, however, are finding success by building a case for social media within their organization by putting concrete action plans and real metrics in front of their C-suites, and attributing true ROI to their efforts. These are the marketing champions who have proven that they can use social media to connect with customers and truly impact their business, brand, and bottom line. Want to become a champion? Join us for “Impacting Business with Social Media ,” a free webinar hosted by Brian Solis.
Here’s all you need to know.
Date: Thursday, August 18, 2011, 10 a.m. PDT / 1 p.m. EDT
Who: Brian Solis (@briansolis), principal, Altimeter Group and author of Engage! and co-host Nygel Weishar (@nweishar), Sysomos’ social media & community relations specialist
Registration: This is a free event, but space is limited. Sign up here: https://www1.gotomeeting.com/register/405238536 
When it comes to social media marketing and digital communications, few people are as insightful and inspirational as Brian Solis. For years, he’s helped organizations understand the social web and shown why the most successful companies are those that embrace social media as a way to connect to their customers.
Follow the conversation at #blsm, and be sure to download the Sysomos white paper, “Building a Business Case for Social Media. A Guidebook to the Benefits of Social Media and How to Sell it to the C-Suite .”
See you on Thursday – don’t miss it!