Social media has affected and influenced journalism to the point that, in some circles, it’s has become its own form of journalism. (But that’s an argument for another time.) Because of social media’s unique capabilities and functionalities, journalists need to keep a close ear to the groundswell that social media has become – not only as a source for stories, but also as a way to connect with your audiences.
Here are a few social media tools that you can use to enhance your own journalistic processes:
(1) Facebook + Journalists 
Facebook provides journalists with ways to make use of Facebook pages – from distributing content to establishing your own brand.
(2) Muck Rack 
You might have heard of a little thing called Twitter? Muck Rack is Twitter for journalists.
(3) Sysomos 
If you think you’re ahead of the game by actively participating in social media, you’re not ahead of it – you’re merely in it. Sysomos is a social media monitoring and sentiment analysis tool that can give you greater insights into the stories you’re working on and the audiences who consume them.
(4) Storify 
Storify allows you to create stories based on existing social media mentions. Grab the specific sources that are relevant to your piece, notify them to encourage further outreach and collaborate with other “editors.”
(5) EtherPad 
Through EtherPad, multiple people can review and edit your draft at the same time with changes instantly reflected.
Social media might seem daunting to wrap your head around, if it means more than creating a Facebook and/or Twitter account. But, there are plenty of tools out there to help you manage and take advantage of all that it has to offer.
- 10 tips for creating smart and engaging content: Marketwire eBook 
- You.com: Storytelling at its best takes social media To Infinity and Beyond 
- From the Editor’s Desk: An introduction to interactive journalism