Marketwired Blog

From the Editor’s Desk: 5 essential social media tools for journalists

Social media has affected and influenced journalism to the point that, in some circles, it’s has become its own form of journalism. (But that’s an argument for another time.) Because of social media’s unique capabilities and functionalities, journalists need to keep a close ear to the groundswell that social media has become – not only as a source for stories, but also as a way to connect with your audiences.

Here are a few social media tools that you can use to enhance your own journalistic processes:

(1)    Facebook + Journalists
Facebook provides journalists with ways to make use of Facebook pages – from distributing content to establishing your own brand.

(2)    Muck Rack
You might have heard of a little thing called Twitter? Muck Rack is Twitter for journalists.

(3)    Sysomos
If you think you’re ahead of the game by actively participating in social media, you’re not ahead of it – you’re merely in it. Sysomos is a social media monitoring and sentiment analysis tool that can give you greater insights into the stories you’re working on and the audiences who consume them.

(4)    Storify
Storify allows you to create stories based on existing social media mentions. Grab the specific sources that are relevant to your piece, notify them to encourage further outreach and collaborate with other “editors.”

(5)    EtherPad
Through EtherPad, multiple people can review and edit your draft at the same time with changes instantly reflected. 

Social media might seem daunting to wrap your head around, if it means more than creating a Facebook and/or Twitter account. But, there are plenty of tools out there to help you manage and take advantage of all that it has to offer.

Related articles:

Related posts:

Tags: , , ,

Featured Posts

How and Why You Should Use Hashtags When You Tweet

[By Kait Fowlie] Jimmy Fallon and Justin Timberlake may have made hashtags sound pretty silly when they showed us what a ...

Read More

Adding Multimedia to Your News Releases: Best Practices

Did you know 77 % of journalists are more likely to pick up a release and run with it if it includes ...

Read More

Why PR Pros Need to Use LinkedIn Better

By Jason Mollica In mid-2014, Social Media Examiner’s Marketing Industry Report showed that Facebook and LinkedIn are the two most important ...

Read More

How to Market a Mundane Product or Service

[By Aaron Broverman] Sometimes a mundane product or service sells itself. Sometimes the publicist hired to promote it can practically go ...

Read More

Why You Should Media Train Your Staff

By Karen Geier When you onboard new employees, it usually looks something like this: You give them a handout of company ...

Read More

Follow Me