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You.com: Storytelling at its best takes social media To Infinity and Beyond

Everyone has a great story to tell. Everyone. Icons like Oprah Winfrey have built their careers around telling stories – hers and those of her audience. Companies like Nike – with their legendary “how the Swoosh logo was made” story – have built their brands on it. Products like Old Spice – with its “Man Your Man Could Smell Like” campaign – have reached new fans because of it. Even individuals — like James Frey, the drug addict who authored A Million Little Pieces — have written memoirs and garnered great fame because of them.

It’s all about “The Story.” Always has been, regardless of industry. With the progression of social media, however, “Story” is taking on a whole new meaning, a much broader audience, and a greater level of potential and importance than ever before. Buzz Lightyear, of the Toy Story franchise, had it right: “To infinity and beyond.” What’s trending in social media has everything to do with storytelling and that’s where it’s headed: “infinity and beyond.”

Shel Holtz of Holtz Communication + Technology [1] has been engaged in communications – and storytelling — professionally for 35 years. He shared his insights into the future of communication during today’s IABC 2011 World Conference [2] session. Some pearls of wisdom to share:




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