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Press releases aren’t just about pick-up anymore
Posted By Marketwired On June 7, 2011 @ 5:32 pm In IR/PR | 1 Comment
In the traditional sense, the distribution of news releases had one goal in mind: pick-up or coverage.
With the explosive growth of social media reporting and the extensive networks of people that are influenced by social media, there is an increasing need to structure press releases to speak and reach out to more than just your traditional print and broadcast media outlets. Bloggers are equally important to address. In fact, some of the more prominent bloggers carry as much, if not more, weight as their traditional-media counterparts.
Not only do you want to expand your distribution to the various types of media outlets and audiences that exist, you need to format your release differently as well. Social media press releases allow you to include various types of additional elements – video, images, social sharing, etc. – so that you’re giving a social-media-driven audience exactly what it needs in one fell swoop.
Social media has, in a sense, leveled the playing field. Back in the “old days,” press releases were only sent by large companies. Now, we see a steady stream of news releases  coming from smaller entities that are looking to get the word out about an event, awards and achievements, a product launch and a multitude of other topics. Yet they don’t always take into consideration that they can gain even more traction from a news release than just reaching out to the media by optimizing it for search engines.
To quote Nick Shin , Marketwire’s search engine marketing and social media manager, “The essence of SEO begins with having consistent, relevant, unique content.”
Below are a few tips that incorporate both social media and search engine strategies that can help you take your news release to the next level:
Want to learn more? Marketwire and HubSpot have partnered up to provide a free six-part webinar series: How to Supercharge Your PR Program with Social Media . Sign up today!
Article printed from @Marketwired Blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2011/06/07/press-releases-aren%e2%80%99t-just-about-pick-up-anymore/
URLs in this post:
 Tweet: https://twitter.com/share
 news releases: http://www.marketwire.com/news_room/all_news/
 Nick Shin: http://blog.marketwired.com/author/nshin/
 evergreen: http://www.marketwire.com/knowledge_Sharing/White_Papers/4_Steps_for_Getting_Your_Content_Seen_Online
 How to Supercharge Your PR Program with Social Media: http://www.marketwire.com/press-release/marketwire-hubspot-host-free-webinar-series-how-supercharge-your-pr-program-with-social-1508750.htm
 6 great reasons to download our eBook, Mastering Audience Engagement: http://blog.marketwired.com/2011/05/13/6-great-reasons-to-download-our-ebook-%e2%80%9cmastering-audience-engagement%e2%80%9d/
 Want to be a success in the PR era of social media? Start listining.: http://blog.marketwired.com/2011/05/06/want-to-be-a-success-at-pr-in-the-era-of-social-media-start-with-listening/
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