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6 things to remember when communicating on a global level
Posted By Marketwired On May 20, 2011 @ 9:50 am In IR/PR | 1 Comment
I recall my unintentional reaction some years ago when our newsroom manager in Shanghai told me they would be closed on a certain Friday for “Tomb Sweeping Day.” Jokingly, I recall responding to her with something to the effect that Fridays can be “dead” around here, too. The problem: It wasn’t funny to them. Qingming is a traditional Chinese festival for people to go outside and enjoy the greenery of springtime and tend to the graves of their departed.
The moral of the story? Even if you’re speaking the same language, pay attention to how you communicate across different geographic boundaries and don’t assume that our cultural norms are the same in other countries. This is particularly applicable in global business communications.
Writing copy for international reach, rather than just sticking to a local angle can be tricky. There are simple things that often get overlooked in the process of turning a local or national release into a global distribution. Here’s a quick checklist of some things to keep in mind when deciding to communicate on a global level:
Marketwire has seasoned translation professionals who can work with your team to build a glossary or provide consultation to craft your message in virtually any language and distribute it to a global audience.
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URL to article: http://blog.marketwired.com/2011/05/20/6-things-to-remember-when-communicating-on-a-global-level/
URLs in this post:
 Earth Calendar website: http://www.earthcalendar.net/index.php
 Global Change Acronyms and Abbreviations website: http://www.gcrio.org/compendium/gcacronyms.html
 How to expand your press release coverage to global markets: http://blog.marketwired.com/2011/04/18/how-to-expand-your-press-release-coverage-to-global-markets/
 Ask the Expert: Listening to social media conversations in Spanish: http://blog.marketwired.com/2011/03/11/ask-the-expert-listening-to-social-media-conversations-in-spanish/
 What is an “emerging market” vs. a “growth opportunity” – and how can you communicate with each?: http://blog.marketwired.com/2011/02/03/what-is-an-%e2%80%9cemerging-market%e2%80%9d-vs-a-%e2%80%9cgrowth-industry%e2%80%9d-%e2%80%93-and-how-can-you-communicate-with-each/
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