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How to get down to business at tradeshows

Throughout my career I’ve attended more tradeshows than I can count: as an attendee, a service provider and a speaker.  After my most recent trip to Blogwell in NYC [1], I was reminded of a few key points to remember when attending a tradeshow.  

We work in a world of tweets, emails and Web meetings where you rarely get a chance to meet your clients and prospects face to face. Tradeshows provide one of the few opportunities for sales reps to physically meet a prospect or existing client. It’s amazing what a difference a handshake makes, even when you live in the world of social media. I keep reminding myself of the old adage: “You have to spend money to make money.” Make sure you know how to take advantage of them to make it worth your money and effort.

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