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How to get down to business at tradeshows
Posted By Marketwired On April 4, 2011 @ 5:39 pm In IR/PR | 1 Comment
Throughout my career I’ve attended more tradeshows than I can count: as an attendee, a service provider and a speaker. After my most recent trip to Blogwell in NYC , I was reminded of a few key points to remember when attending a tradeshow.
We work in a world of tweets, emails and Web meetings where you rarely get a chance to meet your clients and prospects face to face. Tradeshows provide one of the few opportunities for sales reps to physically meet a prospect or existing client. It’s amazing what a difference a handshake makes, even when you live in the world of social media. I keep reminding myself of the old adage: “You have to spend money to make money.” Make sure you know how to take advantage of them to make it worth your money and effort.
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URL to article: http://blog.marketwired.com/2011/04/04/how-to-get-down-to-business-at-tradeshows/
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 Blogwell in NYC: http://www.socialmedia.org/blogwell/newyork2011/
 Tips on trade show etiquette and how to be the coolest booth on the block: http://blog.marketwired.com/2010/08/17/tips-on-trade-show-etiquette-and-how-to-be-the-coolest-booth-on-the-block/
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