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5 ways to contain a crisis through social media
Posted By Sheldon Levine On March 18, 2011 @ 9:31 pm In IR/PR | 2 Comments
In the wake of the recent earthquake and tsunami in Japan, its people, landscape and communities have been devastated beyond recognition. Many companies have also been severely affected, according to Bloomberg Businessweek . With this tragedy at the forefront of people’s minds, companies around the world are revisiting their own crisis plan and how it would be executed if the time comes. Communication is an extremely important aspect of any crisis plan, particularly with the advent of social media as a vehicle to deliver real-time messages. And, today, more and more companies are utilizing social media to address crises, both large and small.
How should companies use social media in the event of a crisis? How can they integrate it into their current crisis communications plan? Here are five key steps to use social media to contain a crisis before it gets the best of your brand:
As Japan, and the world, has just experienced, crisis situations can appear out of nowhere. And, no matter how much planning you have done or preventive measures you have taken, sometimes they are inevitable. Whether a crisis erupts in our physical environment or within social media channels, you can use social media to your advantage to address the situation quickly before false information spreads.
What other tactics have you employed to use social media for crisis control? What were some of the results?
Other articles on social media:
Article printed from Marketwired blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2011/03/18/5-ways-to-contain-a-crisis-through-social-media/
URLs in this post:
 Bloomberg Businessweek: http://www.businessweek.com/magazine/toc/11_13/B4221magazine.htm
 Sysomos: http://sysomos.com/
 When it comes to social media monitoring, are you getting the whole picture?: http://blog.marketwired.com/2011/02/25/when-it-comes-to-social-media-monitoring-are-you-getting-the-whole-picture-2/
 Finding social media influencers is easy with a little help from Sysomos and Plato (yes, Plato): http://blog.marketwired.com/2011/01/28/finding-social-media-influencers-is-easy-with-a-little-help-from-sysomos-and-plato-yes-plato/
 SMO: How to optimize your social media networks: http://blog.marketwired.com/2011/02/22/smo-how-to-optimize-your-social-media-networks/
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