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SMO: How to optimize your social media networks
Posted By Sheldon Levine On February 22, 2011 @ 11:09 pm In IR/PR | No Comments
Most people these days know that websites and content should be optimized for search engine rankability, but what about your social media? Can social media be optimized to better help you reach your audience? Of course it can.
There are many different ways to optimize social media content: Top Rank Blog  lists 16 different ways, in fact. But, if you need to get ramped up quickly, here are five simple ways you can optimize your social media today:
The second part of this is to know where your audience is physically. I know this sounds odd since social media mainly takes place online, but knowing this will help you to determine when they are online. If your main audience is comprised of teenagers, perhaps posting in the middle of the day while they’re in school wouldn’t be the best time. If you know where your audience is during the day, you can also determine when they’re using social media most frequently and, in turn, the best times to actually reach them. It may be a good idea to test posting times and see if there is one time of the day that posts get more reactions than others.
Do you already follow these rules? Do you have your own methods to optimize your social media endeavors that are different from these?
Article printed from @Marketwired Blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2011/02/22/smo-how-to-optimize-your-social-media-networks/
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 Tweet: https://twitter.com/share
 Top Rank Blog: http://www.toprankblog.com/2009/08/social-media-optimization-redux/
 How to use earned media to boost your brand: http://blog.marketwired.com/2011/02/11/how-to-use-earned-media-to-boost-your-brand/
 Finding social media influencers is easy with a little help from Sysomos and Plato (yes, Plato): http://blog.marketwired.com/2011/01/28/finding-social-media-influencers-is-easy-with-a-little-help-from-sysomos-and-plato-yes-plato/
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