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Finding social media influencers is easy with a little help from Sysomos and Plato (yes, Plato)
Posted By Marketwired On January 28, 2011 @ 4:08 pm In IR/PR | 5 Comments
You might wonder how a centuries-old Greek philosopher can teach you how to uncover influencers and advocates on Twitter and Facebook , how to understand the sentiment of what they are saying and how all of those online conversations can affect your business and your brand, both positively and negatively. Spotting a fool or wise man was something Plato did very well. But in the social media universe it’s not so easy. Or is it? Plato was a very smart man and it seems like his teachings, like so many from the ancient Greek philosophers, are really not so “ancient” after all.
Plato understood that while anyone could voice an opinion and share their thoughts in group discussions, not all of what they said was meaningful, and not all of the people who were doing the talking were wise. Some of them, in fact, were fools. “Wise men speak because they have something to say,” he said. “Fools because they have to say something.”
Fast forward 2,500 years to your company’s presence in social media. You know that people are talking about you, your execs, and your brand. But who, and where are they? How influential are they in what they say; do they have a lot of followers? Who are the wise men, and who are the fools?
Meet Sysomos. Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations.
Greek for “everything together,” Sysomos lets you uncover influencers, gauge sentiment, and engage with those who matter to you:
The wisdom of the ages, the innovation of today and the social communication solutions for tomorrow. Take a Sysomos demo  and see for yourself. (And keep your eyes open for Aristotle. He’s got a lot of great stuff to say about social media measurement …)
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URL to article: http://blog.marketwired.com/2011/01/28/finding-social-media-influencers-is-easy-with-a-little-help-from-sysomos-and-plato-yes-plato/
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 social media measurement: http://twitter.com/smmeasure
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