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What’s in store for social media in 2011

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#smmeasure chat #21 recap

Happy New Year! I hope everyone had an enjoyable and safe holiday. The first #smmeasure Twitter chat of 2011 was a reflection of 2010 and what’s in store for social media in 2011.  The topics that arose in 2010 proved to be great fodder for our #smmeasure chats and I can’t wait to see what’s to come in 2011.  Big thanks to my #smmeasure co-host Sheldon Levin @sysomos.  If you have any questions or topics, tweet @smmeasure and we’ll be sure to cover it.  Follow the chat every week using Tweetchat.

If you weren’t able to join us this time around, here’s the full transcript, with a recap below:

Q1: What are your 2011 social media predictions? 
Q2:  What were some 2010 predictions that became true in 2010?

Unfortunately the transcript for questions one and two are not available due to a glitch during the chat.  For 2010 predictions, I recommend reading Social Media Examiner’s 30 social media predictions.

Q3:  What are some measurement resolutions you made for this year?

  • @Wedding_crasher:  “sm resolutions personal: interact irl (in real life) more often with sm peeps”  “Sm resolutions bus: to stay current, authentic and provide good info. (we’re just starting our SM campaign”
  • @AnthonyZanfini:  “get clients off the number of fans and followers as the most important thing”
  • @niecolec:  “Track my interactions more closely and see which relationships are most reciprocal. Identify tweeps that help my goals.”

Q4:  How will you teach others about understanding social media measurement?

  • @jgombita:  “Companies need to stop thinking about what THEY want from social media or it won’t work”
  • @40deuce:  “I’m hoping that this chat will grow and that will be one way I will help to teach others”

Q5:  Social media (measurement) mistakes you made last year you promised you won’t do again?

  • @MarkRice101:  “I lost more Twitter followers than I gained as my tweets were random and not always interesting.” 
  • @jgombita:  “I think the biggest mistake is making it obv. 2 participants on ur platforms that you R measuring them! Creepy.”
  • @heidicohen:  “Biggest mistake co made w/ #sm #metrics is NOT tracking”

Q6:  What are some topics you’d like #smmeasure to cover this year?

  • @kmullett:  “I think us professionals need to discuss more #SM expectations, management, and efficiencies. Clients need it.”
  • @Wedding_crasher:  “Sm in workplace, Sm policies, Sm crisis planning, SM and HR”
  • @KyBedard:  “How @Quora will become a serious player in social networking?”

If you have any questions or topics you’d like the #smmeasure community to discuss during the weekly chat, please comment or tweet @smmeasure. Thank you to everyone for making #smmeasure Twitter chat such a success in 2010.  Here’s to 2011!

Check back here every Friday for chat recaps and transcripts.  Join the Marketwire Facebook page to get #smmeasure weekly topics. If you have any questions for the community, tweet @marketwire or send me an email nshin[at]  Keep track of all the #smmeasure chat recaps.

Join the #smmeasure LinkedIn Group to connect with others interested in social media and measurement.  See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.

See you next Thursday!


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