Where is the link-love? It’s in the link-juice.
But, what exactly is link-love? It’s the authority – or weight — given to links embedded on a single Web page or press release that dictates its strength – or findability — in the eyes of the all-seeing search engine.
Still confused? How about a few visuals to help illustrate the concept:
Think of your Web page or press release as if it was a paper cup.
Just like cups hold water, a Web page or press release holds links — or link-juice (if you want to maintain the analogy).
Let’s say you fill your paper cup with water.
In the name of scientific experimentation, you punch a hole in your filled paper cup.
Essentially, the holes in the cup are the links that will give you access to link juice — the stuff that makes your Web page or press release visible to search engines.
So, more holes euqal more access, right? Not so! Think quality over quantity.
But, the more holes you punch in your cup (or links you create on your Web page or press release), the less pressure — or link love (i.e., authority) — each hole/link will receive from the search engine crawlers.
The more links that you include on a Web page or press release dilutes its strength in the eyes of the search engine.
Keep in mind, though, that including more than a few links on a Web page or press release isn’t going to make or break you. Rather, it’s when you load your web page or press release with too many links that it starts to lose credibility – to your reader as well as the search engine.
What other methods do you use to ensure your Web page gets top ranking? What’s your secret sauce for search engine rankings?