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Employee use of social media and the pros and cons of a social media policy

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As the #smmeasure Twitter chat continues to grow as a community, I am grateful for those social media enthusiasts who participate and help spread the word. 

Last week’s #smmeasure chat was on identifying and quantifying your influencers online [2], a highly debatable measurement topic.  However, for this week we decided to focus our chat on employee use of social media.   Thanks to @sabrina_scott [3] for asking a question that so many people wanted to know about.

#smmeasure chat #16 recap

Creating a cultural environment that embraces social media is the initial step in incorporating social media into a company’s strategy.  The #smmeasure community chimed in about best practices of creating a social media policy.  If you have any questions, tweet @smmeasure without the #smmeasure hashtag.  Take a look at the full #smmeasure chat transcript [4]. Here are a few highlights:

Q1: What are the pros and cons of creating a social media policy?

PROS

CONS

Q2:  What are some guidelines you have included (or would include) into a social media policy? Via @sabrina_scott [3]

Q3:  Should a hierarchy of social media positions (CSO, VP) exist or is this limiting employees to become less “social”?

Q4:  How do employees using social media help a company’s external outreach efforts?

Helpful Links:

Check back here every Friday for chat recaps and transcripts.  Join the Marketwire Facebook page [9] to get #smmeasure weekly topics.  If you have any questions for the community, tweet @smmeasure [10] or @marketwire [11] or send me an email nshin[at]marketwire.com.  Keep track of all the #smmeasure chat recaps [12].

Join the #smmeasure LinkedIn Group [13] to connect with others interested in social media and measurement.  See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.

See you next Thursday.
Nick


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