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Employee use of social media and the pros and cons of a social media policy
Posted By Marketwired On November 13, 2010 @ 4:43 am In IR/PR | 1 Comment
As the #smmeasure Twitter chat continues to grow as a community, I am grateful for those social media enthusiasts who participate and help spread the word.
Last week’s #smmeasure chat was on identifying and quantifying your influencers online , a highly debatable measurement topic. However, for this week we decided to focus our chat on employee use of social media. Thanks to @sabrina_scott  for asking a question that so many people wanted to know about.
#smmeasure chat #16 recap
Creating a cultural environment that embraces social media is the initial step in incorporating social media into a company’s strategy. The #smmeasure community chimed in about best practices of creating a social media policy. If you have any questions, tweet @smmeasure without the #smmeasure hashtag. Take a look at the full #smmeasure chat transcript . Here are a few highlights:
Q1: What are the pros and cons of creating a social media policy?
Q2: What are some guidelines you have included (or would include) into a social media policy? Via @sabrina_scott 
Q3: Should a hierarchy of social media positions (CSO, VP) exist or is this limiting employees to become less “social”?
Q4: How do employees using social media help a company’s external outreach efforts?
Check back here every Friday for chat recaps and transcripts. Join the Marketwire Facebook page  to get #smmeasure weekly topics. If you have any questions for the community, tweet @smmeasure  or @marketwire  or send me an email nshin[at]marketwire.com. Keep track of all the #smmeasure chat recaps .
Join the #smmeasure LinkedIn Group  to connect with others interested in social media and measurement. See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.
See you next Thursday.
Article printed from @Marketwired Blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2010/11/13/employee-use-of-social-media-and-the-pros-and-cons-of-a-social-media-policy/
URLs in this post:
 Image: http://blog.marketwired.com/wp-content/uploads/2010/07/smmeasure-reflection2.jpg
 identifying and quantifying your influencers online: http://blog.marketwired.com/2010/11/05/how-to-identify-and-quantify-your-influencers-online/
 @sabrina_scott: http://www.twitter.com/sabrina_scott
 #smmeasure chat transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-11-11&end_date=2010-11-11&export_type=HTML
 http://goo.gl/n1h3W: http://goo.gl/n1h3W
 @garyvee: http://twitter.com/garyvee
 http://bit.ly/bVRUJF: http://bit.ly/bVRUJF
 http://socialmediagovernance.com/policies.php: http://socialmediagovernance.com/policies.php
 Marketwire Facebook page: http://www.facebook.com/marketwire
 @smmeasure: http://www.twitter.com/smmeasure
 @marketwire: http://www.twitter.com/marketwire
 #smmeasure chat recaps: http://blog.marketwired.com/tag/smmeasure/
 #smmeasure LinkedIn Group: http://www.linkedin.com/groups?mostPopular=&gid=3258194
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