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How to identify and quantify your influencers online


This week was interesting as I had to fly solo to moderate the #smmeasure chat, but I think I handled it. A big thank you to everyone who participated — it’s really you guys that make this chat informative and successful.

This week we focused on questions revolving around influence, a topic suggested by Greg Meyer of Gist [2]. We talked about everything from where you find influencers to how to engage them. If you weren’t able to join us this time around, here’s the full transcript [3]. So, without further ado, here’s the recap:

#smmeasure chat #15 recap

Q1: How do you identify your influencers online? (ex: lots of firms use listening tools like Sysomos)

Q2: Once you identify your influencers, how do you engage with them and amplify their message? (ex: email them, talk to them on FB and Twitter, RT, feature in blog posts, etc.)

Q3: How do you quantify whether the influencers reinforce or benefit your brand? (individual mentions/reach, or specific results)

Q4: Are you satisfied with these results and what questions do you feel are not answered?

Q5: If you didn’t have to quantify the ROI, how would you engage with these influencers?

Along side these great questions we had some people discussing good tools for measuring influence. One of our kind participants, @ana_adi [4], offered to start putting together a list of these tools and we will share them with you all once we have it.

Check back here every Friday for chat recaps and transcripts. Join the Marketwire Facebook page to get #smmeasure weekly topics. If you have any questions for the community, tweet @smmeasure [5] or @marketwire [6] or send me an email nshin[at]marketwire.com.

You can also join the #smmeasure LinkedIn Group [7] to connect with others interested in social media and measurement. See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.

Take care,

Sheldon (aka @40deuce [8] & @sysomos [9])

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