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Crafting an investor relations-friendly social media policy

Regulating employee use of social media is no easy feat for an organization, but with increasing frequency, companies are finding out just how critical it is to mandate the behavior of those they employ when it comes to their activity on Facebook, Twitter and other social sites.  Tweets, posts, comments and opinions shared by an employee can reflect directly on the company they work for, positively and negatively.  For publicly traded companies, there can be even greater risk of exposure and negative repercussions if employees inappropriately share material news or make comments that breach the rules of fair disclosure.There is little doubt that social media is reshaping disclosure and the practice of investor relations, so a sound social media policy that is understood by all employees can help protect the company and its investors.

In partnership with IR magazine [1], Marketwire recently published “Facebook and Twitter: What IROs need to know,” [2] a social media guide for IR professionals.  Within the guide is a simple but helpful checklist for an IR professional looking to create a social media policy. 

Here are some items to consider:

While this checklist is a great place to start, every company needs to create and put in place their own social media policy.  There are a number of terrific resources that showcase policies [3] from organizations as diverse as Harvard Law School, IBM and Coca-Cola.  

Learn more about how investor relations professionals can build strong stakeholder relations with social media [4].


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