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Social media measurement for marketing campaigns

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This was an interesting week in the #smmeasure chat. We kicked it off by looking at different ways companies could leverage social media. It wasn’t long, however, before a lot of guests got into into a debate about the use of social media as a customer service/retention tool. The debate went the entire length of the chat, and though we haven’t added that debate coverage to this week’s recap, it was quite interesting, so I invite you to view it in the full transcript [1] of the chat here.

Here’s this week’s recap:

#smmeasure chat #12 recap

Q1-How do you leverage social media measurement for lead generation?

Q2-How do you gauge success or potential opportunity when analyzing competitive intelligence?

Q3-How do you leverage social media measurement to enhance products and services or spur business development?

Check back here every week for chat recaps and transcripts.  Join the Marketwire Facebook page [2] to get #smmeasure weekly topics.  If you have any questions for the community, tweet @smmeasure [3] or @marketwire [4] or send an email to nshin[at]marketwire.com.  Keep track of all the #smmeasure chat recaps [5].

Join the #smmeasure LinkedIn Group [6] to connect with others interested in social media and measurement.  See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST, 5:00 pm if you’re in London, and 3:00 am Friday if you’re in Melbourne.

See you next Thursday!
Sheldon, community manager for Sysomos [7] (aka. 40deuce [8])

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