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Social media measurement for marketing campaigns
Posted By Sheldon Levine On October 19, 2010 @ 3:50 pm In IR/PR | 4 Comments
This was an interesting week in the #smmeasure chat. We kicked it off by looking at different ways companies could leverage social media. It wasn’t long, however, before a lot of guests got into into a debate about the use of social media as a customer service/retention tool. The debate went the entire length of the chat, and though we haven’t added that debate coverage to this week’s recap, it was quite interesting, so I invite you to view it in the full transcript  of the chat here.
Here’s this week’s recap:
#smmeasure chat #12 recap
Q1-How do you leverage social media measurement for lead generation?
Q2-How do you gauge success or potential opportunity when analyzing competitive intelligence?
Q3-How do you leverage social media measurement to enhance products and services or spur business development?
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URL to article: http://blog.marketwired.com/2010/10/19/social-media-measurement-for-marketing-campaigns/
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